Advertising & Marketing Policy

Effective Date: January 1, 2026

 

Purpose of This Policy

This Advertising & Marketing Policy explains how Jack Business Management Inc DBA VARO (“VARO,” “we,” “our,” or “us”) promotes its services, programs, and products across digital platforms, including paid advertising, social media, email marketing, and website content.

Our goal is to ensure all marketing practices are:

  • Accurate

  • Transparent

  • Compliant with federal and state laws

  • Consistent with medical and ethical standards

  • Aligned with LegitScript requirements

 

Truthful & Accurate Advertising

VARO does not use misleading, deceptive, or unsubstantiated claims in any advertisement or promotional content.

All marketing materials must:

  • Accurately describe services

  • Avoid exaggerating results

  • Avoid promising outcomes

  • Avoid implying guaranteed success

  • Avoid suggesting medical cures

  • Avoid unapproved medical claims

We do not advertise any service as a cure, guaranteed treatment, or permanent solution.

 

Medical Advertising Compliance

VARO complies with:

  • FTC advertising rules

  • FDA advertising guidelines

  • HIPAA privacy rules

  • LegitScript healthcare advertising standards

  • New York State medical advertising laws

All medical content is reviewed for accuracy and compliance.

 

No Promotion of Controlled Substances

VARO does not advertise, promote, or sell:

  • Controlled substances

  • Schedule II–V medications

  • Anabolic steroids

  • Illicit drugs

  • Any medication requiring in‑person evaluation under federal law

TRT, ED care, and weight optimization services are advertised only as medical evaluations, not as guaranteed prescriptions.

 

Prescription‑Related Advertising

VARO does not advertise prescription medications. If a clinician determines a prescription is appropriate:

  • It is issued only after evaluation

  • It is sent to an external licensed pharmacy

  • VARO does not dispense medications

  • VARO does not guarantee medication availability

Marketing materials will never imply:

  • Automatic prescriptions

  • Guaranteed approval

  • “No doctor visit needed”

  • “Instant prescriptions”

  • “Same‑day medication shipping”

 

Use of Testimonials & Reviews

Testimonials may be used only if:

  • They reflect real experiences

  • They are not misleading

  • They do not imply guaranteed results

  • They include appropriate disclaimers

We do not use fabricated, purchased, or incentivized reviews.

 

Use of Before‑and‑After Photos

VARO may use before‑and‑after photos only when:

  • They are authentic

  • They are not digitally altered

  • They include disclaimers

  • They do not imply guaranteed outcomes

 

Social Media Advertising

VARO follows all advertising rules for:

  • Meta (Facebook/Instagram)

  • Google Ads

  • TikTok

  • Snapchat

  • YouTube

We do not run ads that:

  • Target minors

  • Promote unsafe medical practices

  • Promise unrealistic results

  • Promote prescription drugs

  • Misrepresent medical services

 

Paid Influencers & Brand Ambassadors

If VARO uses influencers:

  • They must disclose paid partnerships

  • They must follow FTC endorsement rules

  • They may not make medical claims

  • They may not imply guaranteed results

  • They may not provide medical advice

 

Use of AI in Advertising

VARO may use AI tools to generate marketing content. You acknowledge that:

  • AI‑generated content may contain errors

  • AI is not a substitute for medical advice

  • All AI content is reviewed by staff before publication

 

Prohibited Advertising Practices

VARO does not engage in:

  • False or misleading claims

  • Unverified medical statements

  • “Guaranteed results” language

  • Fear‑based advertising

  • Advertising controlled substances

  • Advertising prescription drugs

  • Advertising to minors

  • Unapproved health claims

 

Contact Information

For questions about this Advertising & Marketing Policy:

Email: care@varo360.com Phone: 631‑486‑0000 Address: 3070 Middle Country Rd, Suite 2, Lake Grove, NY 11755